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ADVERTISING TARGETING TRENDS: RETARGETING AND NEW TECHNOLOGIES USER PERCEPTION OF E-COMMERCE PLATFORMSIN COLOMBIAN AND ISRAELI CITIES.

ADVERTISING TARGETING TRENDS: RETARGETING AND NEW TECHNOLOGIES USER PERCEPTION OF E-COMMERCE PLATFORMSIN COLOMBIAN AND ISRAELI CITIES.

Authors :
Santamaria Ruiz, Mauricio Junior
Pérez Barragán, Brays
David Hinojoza-Montañez, Sebastián
Source :
NovaRUA Revista Universitaria de Administracion; jul-dic2023, Vol. 16 Issue 27, p30-42, 13p
Publication Year :
2023

Abstract

<i>Copyright of NovaRUA Revista Universitaria de Administracion is the property of NovaRUA Revista Universitaria de Administracion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
English
ISSN :
20074042
Volume :
16
Issue :
27
Database :
Complementary Index
Journal :
NovaRUA Revista Universitaria de Administracion
Publication Type :
Academic Journal
Accession number :
175596936
Full Text :
https://doi.org/10.20983/novarua.2023.27.2