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Adobe's Creative Revolution Very Cautious.

Authors :
Carr, Austin
Ford, Brody
Source :
Bloomberg Businessweek; 2/26/2024, Issue 4813, p48-53, 6p, 3 Cartoon or Caricatures
Publication Year :
2024

Abstract

The article explores whether software firm Adobe Inc. can compete with Midjourney and Dall-E artificial intelligence (AI) generators by launching its own AI product Firefly. Topics discussed include Adobe's aim for Firefly to be the tool for designers and businesses to use for their branding and other campaigns, the concern that Adobe will use AI to replace creatives which powered its business, and challenges facing Adobe's Firefly including copyright rules and demographic representation.

Details

Language :
English
ISSN :
00077135
Issue :
4813
Database :
Complementary Index
Journal :
Bloomberg Businessweek
Publication Type :
Periodical
Accession number :
175584012