“Financial Literacy and its Effect on Investment Decisions”.

A strong financial system is the axis around which the development of any nation depends. India, at present, is reaping the benefits of “Scarcity Premium”. It is evident from the stats that India is amongst the few nations which has registered a positive growth whereas the nations across the globe are bearing the pangs of Inflation. To carry these benefits forward, we need to educate our locals about the various financial services which are available at their disposal. Time and again, various initiatives are taken by the Financial Regulators to increase the awareness among the masses. These initiatives help increase the Financial Literacy levels in the country which in turn would lead to growth of the nation. The objectives of the current paper are to study how the various initiatives taken by the Government for Financial Inclusion affect the investment decision of masses and to provide future course of action for increasing the financial literacy levels. The paper concludes that basic financial education should be started right from the school level so that it leads to increased financial literacy levels of the nation which ultimately results in growth of the nation. [ABSTRACT FROM AUTHOR]