THE SITUATION OF WOMEN IN THE CONTEXT OF CONTEMPORARY LABOUR MARKET CONDITIONS.

Purpose: An analysis of the situation of women on the Polish labour market and identification of arguments in favour of measures supporting the professional activation of women. Design/methodology/approach: This study is an overview and attempts to analyse the situation of women in the Polish economy on the basis of recent Polish and foreign reports. Findings: Macroeconomic benefits and the potential to improve business performance are arguments in favour of measures to activate women in the labour market, to support their career development and to promote gender diversity in companies to attract talent. Research limitations/implications: The paper identifies the micro- and macro-economic benefits of increasing women's participation in the labour market. Practical implications: The author characterises the changes taking place on the labour market in the context of the situation of women, with particular reference to Polish socio-economic policy regulations and European Union directives on equality policy. Originality/value: Given the dynamic changes on the Polish labour market, which is already facing very strong supply pressures, seeking solutions to encourage as many people as possible on the labour market, including women, to remain economically active for as long as possible is a necessary condition for the development of the modern economy. Harnessing the potential of women brings tangible results for economies and businesses, hence measures should be taken to redress the gender imbalance in various areas of the wider labour market. [ABSTRACT FROM AUTHOR]