Psychology study unearths ways to bolster global climate awareness and climate action.

A recent study published in the Psychology & Psychiatry Journal has developed a web-based tool to increase global climate awareness and action. The tool was created based on experimental research involving nearly 250 researchers and over 59,000 participants from 63 countries. It takes into account various factors such as nationality, political ideology, age, gender, education, and income level to tailor climate change messaging to specific audiences. The study found that different messaging styles had varying effects, with "doom and gloom" messaging being effective at stimulating social media sharing but decreasing support for certain actions like tree-planting. The researchers emphasize the importance of tailoring outreach to the characteristics of the audience and recognizing the global consensus on the dangers of climate change. [Extracted from the article]