Prototyping on a MSME's website to increase its products sales and promotion (Case; A local MSME in Penajam Paser Utara Regency).

Penajam Paser Utara (PPU), a regency of East Kalimantan Province has a potential resource in the fishery sector that produces processed fish local products (particularly prawn crackers). The local products need to be introduced more widely to the people by using digital marketing methods. This is to increase the engagement of tourists visiting PPU on its local products. This research only focused on the website's prototype, a final step in the user experience (UX) design of the website following the UX design lifecycle. The website was developed based on the local micro, small, and medium enterprise (MSME)'s requirements, and by interviewing a local MSME entrepreneur. A competitive audit was also done to find the strengths and the weaknesses of other e-commerce websites/applications using questionnaires. The results are some features that our customers are concerned about the most are the availability of promo or discount, and also free shipping. As a final result a website design was built, that can be used further by a local MSME in that website design was approved by the entrepreneur Indirectly, the increase of the website's traffic by its visitors may impact positively to the MSME's products sales and promotion. [ABSTRACT FROM AUTHOR]