Role of community trust in driving brand loyalty in large online B2B communities.

MLA

Sethi, Amit Rakesh, et al. “Role of Community Trust in Driving Brand Loyalty in Large Online B2B Communities.” Journal of Business & Industrial Marketing, vol. 39, no. 2, Feb. 2024, pp. 256–72. EBSCOhost, https://doi.org/10.1108/JBIM-10-2022-0469.

APA

Sethi, A. R., Dash, S., Mishra, A., & Cyr, D. (2024). Role of community trust in driving brand loyalty in large online B2B communities. Journal of Business & Industrial Marketing, 39(2), 256–272. https://doi.org/10.1108/JBIM-10-2022-0469

Chicago

Sethi, Amit Rakesh, Satyabhusan Dash, Abhishek Mishra, and Dianne Cyr. 2024. “Role of Community Trust in Driving Brand Loyalty in Large Online B2B Communities.” Journal of Business & Industrial Marketing 39 (2): 256–72. doi:10.1108/JBIM-10-2022-0469.