The Matthew Leitch column: "Uncertainty": "risk" without the attitude.

The article presents author's views on redefining risk and uncertainty for risk mangers. The author carried out an experiment to study a different way of giving instructions, and the results are evidence of another potentially useful approach. The study was done online. Volunteers who participated were first given a choice among four scenarios likely to be familiar to most people. This was to ensure that respondents would be working on something about which they had some knowledge. If one has ever tried leading a meeting with managers in which they have to think about risks and how they are being managed, one knows that people tend to ignore the instructions one gives them.