QUI SONT LES CONSOMMATEURS D'AUDIO DIGITAL ? Qu'ils écoutent la radio en ligne ou soient plutôt branchés podcasts, les Français sont de plus en plus consommateurs d'audio digital. Une transformation des habitudes en cours, qui permet notamment aux stations de rajeunir leur public.

The article offers information on the efforts of traditional media outlets, like Radio France and M6 Group's radio stations, to enhance their digital presence and consolidate their audiences online, with notable increases in digital listenership observed in 2023. Topics include the rising trend of digital audio consumption among French audiences, driven by factors such as the expansion of smart speaker sales and the optimization of digital platforms by radio stations to collect user data.