UBS strategy targets high-end art collectors.

UBS, a Swiss wirehouse, is targeting high-end art collectors in the US by offering guidance on investing in fine art. The bank published a 90-page paper titled "Your Collection, Your Legacy: Building a Lasting Art Collection" as a guide for wealthy clients to engage with the art world. UBS aims to position itself as an independent advisor in the art market, distinguishing itself from other wealth management firms. The paper also provides advice on creating foundations, loans, and estate plans for artworks. [Extracted from the article]