BUSINESS TRANSFORMATION AT THE VEGETABLE TRADING POST: FOUNDATIONAL DEVELOPMENT STRATEGY FOR THE FUTURE.

the issue of business transformation at vegetable trading posts, aiming to propose a strategic approach for future development. Grounded in strategic management theory (Porter, 1985) and scrutinizes research the study methodology, using a case the current business operations of trading posts and the dynamic context they operate within. It identifies several bargaining the low face, including posts challenges trading power of farmers, small quantities of produce, and erratic pricing mechanisms. A key finding is the potential benefits of integrating digital technologies to enhance operational efficiency and market reach (Bharadwaj et al., 2013). Furthermore, it emphasizes the importance of establishing more resilient and inclusive supply chains. This research contributes to the ongoing discourse on sustainable agricultural practices and opens avenues for innovative business transformation strategies in the vegetable trading sector. It serves as a key reference for policymakers, stakeholders, and researchers interested in sustainable agricultural practices. [ABSTRACT FROM AUTHOR]