Applying a Marketing Perspective to Health Research Organizations.

In this article the authors examine Health Research Organizations (HROs) from a marketing perspective. They note that health research in the U.S. is both costly and productive and plays an important role in the diagnosis, treatment, prevention and control of diseases. They examine how these projects are funded and discuss some of the government programs that are in place to help mitigate these costs. They note that in order to obtain sufficient funds to carry out their research projects these organizations need to effectively market what they are trying to accomplish with various strategies that outline their goals, objectives and provide them with the necessary feedback to alter their plans. INSET: EXECUTIVE HIGHLIGHTS.