L'UGC, UN NOUVEL HORIZON POUR LE MARKETING DIGITAL.

The article focuses on the increasing importance of user-generated content (UGC) for brands, emphasizing the need for authenticity and transparency in their marketing strategy. Topics include the rise of UGC as a powerful marketing tool, its influence in the consumer journey, the significance of authenticity in brand-consumer relationships, and the challenges and best practices for brands to navigate the abundance of UGC while maintaining control of their online reputation.