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SENSING AND RESPONSIVENESS: DIGITAL CAPABILITIES TO FACE THE CHALLENGES OF THE DIGITAL ECONOMY.

Authors :
da Silva Freitas Junior, José Carlos
Gastaud Maçada, Antonio Carlos
de Borba Santos Júnior, Darci
Brinkhues, Rafael
Source :
REMark: Revista Brasileira de Marketing; 2023 Special Issue, Vol. 22, p1421-1473, 53p
Publication Year :
2023

Subjects

Subjects :
HIGH technology industries
DIGITAL transformation
SENSES

Details

Language :
Multiple languages
ISSN :
21775184
Volume :
22
Database :
Complementary Index
Journal :
REMark: Revista Brasileira de Marketing
Publication Type :
Academic Journal
Accession number :
174737046
Full Text :
https://doi.org/10.5585/remark.v22i4.23912
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