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Disappointed in marketing ROI? Try embedded finance.

Authors :
Buerger, Dave
Source :
Banking Strategies Daily; 1/9/2024, pN.PAG-N.PAG, 1p
Publication Year :
2024

Abstract

Reach prospective customers where they are – via social media, streaming, even gaming. Millennials are the largest generational group in the United States, with an estimated population of just over 72 million people. However, most millennials, and the emerging generation behind them, Gen Z, don't bank with community financial institutions. Although community financial institutions offer competitive, seamless, and intuitive products and [ABSTRACT FROM AUTHOR]

Details

Language :
English
Database :
Complementary Index
Journal :
Banking Strategies Daily
Publication Type :
Periodical
Accession number :
174718295