Back to Search
Start Over
Disappointed in marketing ROI? Try embedded finance.
- Source :
- Banking Strategies Daily; 1/9/2024, pN.PAG-N.PAG, 1p
- Publication Year :
- 2024
-
Abstract
- Reach prospective customers where they are – via social media, streaming, even gaming. Millennials are the largest generational group in the United States, with an estimated population of just over 72 million people. However, most millennials, and the emerging generation behind them, Gen Z, don't bank with community financial institutions. Although community financial institutions offer competitive, seamless, and intuitive products and [ABSTRACT FROM AUTHOR]
- Subjects :
- AGE groups
BANKING industry
RATE of return
Subjects
Details
- Language :
- English
- Database :
- Complementary Index
- Journal :
- Banking Strategies Daily
- Publication Type :
- Periodical
- Accession number :
- 174718295