Heritage imaginaries and imaginaries of heritage: an analytical lens to rethink heritage from 'alter-native' ontologies.

Imaginaries arerepresentational assemblages of the past, ways to understand and(re)create history and projections of the self and others that ground ever-changing identities. They are embedded in the cultural meaning-making systems of each society. However, researchers and practitioners within the heritage field have not directly analysed heritage as a product-producer of imaginaries or conceived heritage itself as an imaginary. This conceptual article proposes imaginaries as a useful analytical lens to critically study heritage. Imaginariesenable us to uncover how people assume and signify heritage from various positions and experiences. Furthermore, this article aims to shed light on how alternative imaginaries grounded in non-western ontologies enable us to rethink heritage meaning and practice in the encounters and conflicts between different systems of meaning in daily life. More concretely, we identify three significant contributions of using imaginaries as a lens for the study of heritage. To illustrate our theoretical propositions, we incorporate empirical examples from ethnographic fieldwork conducted in the Ecuadorian Andes. [ABSTRACT FROM AUTHOR]