CITI 2.0: If she builds it, will they come?

Jane Fraser, CEO of Citi, is working to redefine the bank's identity and improve its performance. She is focused on simplifying the organization and increasing efficiency through reorganization. Fraser aims to attract investors and improve the bank's performance by emphasizing its international network and key business divisions. However, Citi's history of reorganizations and challenges in finding an identity raise questions about the success of these efforts. Additionally, Citi is undergoing transformations in its markets business and wealth management division, with a focus on improving returns and increasing revenue. The bank is investing in technology to enhance client service and address the digital divide in underserved communities. [Extracted from the article]