FACTORS THAT INFLUENCE THE STRATEGIC COMMUNICATION MODEL AND ITS IMPACT ON CONSUMER BEHAVIOR: MAGUSEVA CASE STUDY.

MLA

Arroba Freire, Edison Manuel, et al. “Factors That Influence the Strategic Communication Model and Its Impact on Consumer Behavior: Maguseva Case Study.” Revista de Comunicación “Vivat Academia,” no. 156, Jan. 2023, pp. 47–63. EBSCOhost, https://doi.org/10.15178/va.2023.156.e1483.

APA

Arroba Freire, E. M., Toapanta Cunalata, D. G., & Toscano Ramos, O. R. (2023). Factors That Influence the Strategic Communication Model and Its Impact on Consumer Behavior: Maguseva Case Study. Revista de Comunicación “Vivat Academia,” 156, 47–63. https://doi.org/10.15178/va.2023.156.e1483

Chicago

Arroba Freire, Edison Manuel, Diego Gustavo Toapanta Cunalata, and Orlando Rubén Toscano Ramos. 2023. “Factors That Influence the Strategic Communication Model and Its Impact on Consumer Behavior: Maguseva Case Study.” Revista de Comunicación “Vivat Academia,” no. 156 (January): 47–63. doi:10.15178/va.2023.156.e1483.