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Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection.

Authors :
Kunz, Tanja
Daikeler, Jessica
Ackermann-Piek, Daniela
Source :
International Journal of Market Research; Jan2024, Vol. 66 Issue 1, p14-26, 13p
Publication Year :
2024

Abstract

In this research note, we address the potentials of using interviewer-observed paradata, typically collected during face-to-face-only interviews, in mixed-mode and innovative data collection methods that involve an interviewer at some stage (e.g., during the initial contact or during the interview). To this end, we first provide a systematic overview of the types and purposes of the interviewer-observed paradata most commonly collected in face-to-face interviews—contact form data, interviewer observations, and interviewer evaluations—using the methodology of evidence mapping. Based on selected studies, we illustrate the main purposes of interviewer-observed paradata we identified—including fieldwork management, propensity modeling, nonresponse bias analysis, substantive analysis, and survey data quality assessment. Based on this, we discuss the possible use of interviewer-observed paradata in mixed-mode and innovative data collection methods. We conclude with thoughts on new types of interviewer-observed paradata and the potential of combining paradata from different survey modes. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
ACQUISITION of data
DATA quality

Details

Language :
English
ISSN :
14707853
Volume :
66
Issue :
1
Database :
Complementary Index
Journal :
International Journal of Market Research
Publication Type :
Academic Journal
Accession number :
174475729
Full Text :
https://doi.org/10.1177/14707853231184742