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Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection.
- Source :
- International Journal of Market Research; Jan2024, Vol. 66 Issue 1, p14-26, 13p
- Publication Year :
- 2024
-
Abstract
- In this research note, we address the potentials of using interviewer-observed paradata, typically collected during face-to-face-only interviews, in mixed-mode and innovative data collection methods that involve an interviewer at some stage (e.g., during the initial contact or during the interview). To this end, we first provide a systematic overview of the types and purposes of the interviewer-observed paradata most commonly collected in face-to-face interviews—contact form data, interviewer observations, and interviewer evaluations—using the methodology of evidence mapping. Based on selected studies, we illustrate the main purposes of interviewer-observed paradata we identified—including fieldwork management, propensity modeling, nonresponse bias analysis, substantive analysis, and survey data quality assessment. Based on this, we discuss the possible use of interviewer-observed paradata in mixed-mode and innovative data collection methods. We conclude with thoughts on new types of interviewer-observed paradata and the potential of combining paradata from different survey modes. [ABSTRACT FROM AUTHOR]
- Subjects :
- ACQUISITION of data
DATA quality
Subjects
Details
- Language :
- English
- ISSN :
- 14707853
- Volume :
- 66
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- International Journal of Market Research
- Publication Type :
- Academic Journal
- Accession number :
- 174475729
- Full Text :
- https://doi.org/10.1177/14707853231184742