A Community‐Based Approach to Climate Science Communication: Results From a Pilot Climate Extension Program.

While the majority of adults across the United States report that they believe that global warming is happening, far fewer report discussing global warming (Howe et al., 2015, https://doi.org/10.1038/nclimate2583; Marlon et al., 2022, https://climatecommunication.yale.edu/visualizations‐data/ycom‐us/). One way to inspire further climate action and engagement is to increase individuals' capacity to confidently and effectively discuss climate change. Climate communication science highlights that such communication is most effective when it is anecdotal, narrative, tailored to the audience, and place‐based. To generate climate conversations and inspire action in a variety of communities, partners at the University of Minnesota Extension piloted a program to train community members from across the state of Minnesota in effective climate communication through a series of instructional workshops, coaching, and participant‐led communication activities. Following the training portion of the program, participants identified and hosted their own climate‐related communication activities in their communities. These "climate conversations" took place across Minnesota and included community events, dialogue with elected leaders, and conversations stimulated through literature, among other activities. In their communities, program participants sparked conversations, initiated long‐term climate action efforts, and improved their sense of efficacy in response to climate change. Participants also reported that they improved their climate conversation skills, increased their local climate knowledge, established a support network with fellow participants, had reduced anxiety around communicating, and increased their confidence in being able to communicate about climate change in their communities. This pilot program provides a framework for future cohort‐ and community‐based climate communication programs in the state and beyond. Plain Language Summary: More frequent, effective climate conversations initiated by a diversity of trusted voices can help to increase climate concern and desire for action at the community level. However, in the United States, there is a disconnect between the level of concern individuals have about climate change and the extent to which individuals talk about the issue. To help bridge this gap, the University of Minnesota Climate Adaptation Partnership developed a training program aimed at inspiring and equipping local community members across Greater Minnesota with the skills and confidence to have effective conversations about climate change in their communities. This paper summarizes the programmatic activities we used to support our goals, and some reflections on the program's results. This pilot program provides a framework for future efforts that can be facilitated by Extension programs, community‐based organizations, universities, and others to inspire and accelerate similar community‐centered climate conversations. Key Points: We piloted a training program to teach Minnesotans to effectively communicate about climate change and its impacts on their communitiesParticipants improved behavioral and conversation skills to communicate about climate change more effectivelyThis program provides a framework for future programs aimed at increasing the diversity of people engaging in local climate conversations [ABSTRACT FROM AUTHOR]