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TBWA/C/D avoids the elephants.

Authors :
McCarthy, Michael
Baar, Aaron
Source :
Adweek Southeast Edition; 03/22/99, Vol. 20 Issue 12, p14, 1/8p
Publication Year :
1999

Abstract

Focuses on California-based advertising agency TBWA Chiat/Day's decision not to get involved in a court battle involving mega-clients, Sony Corp. and Apple Computer Inc. Conflict over the Virtual Game Station by Connectix; Sony Computer Entertainment's lawsuit against the marketer of the cheap software.

Details

Language :
English
ISSN :
87566389
Volume :
20
Issue :
12
Database :
Complementary Index
Journal :
Adweek Southeast Edition
Publication Type :
Periodical
Accession number :
1744589