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Apollo Tyres' digital film series showcases Sachin Tendulkar's driving skills.
- Source :
- FRPT - Advertising Snapshot; 12/16/2023, p26-26, 2/3p
- Publication Year :
- 2023
-
Abstract
- The article focuses on tire manufacturing Apollo Tyres' innovative approach to highlight Indian cricketer Sachin Tendulkar's driving skills, showcasing a series of performance-packed digital films where Tendulkar maneuvers through challenging terrains, testing Apollo Tyres. Topics include Tendulkar's diverse driving experiences, the testing of Apollo Tyres in various conditions, and the embodiment of shared values in terms of peak performance, toughness, and reliability.
- Subjects :
- TIRE manufacturing
PROMOTIONAL films
ALL terrain vehicles
Subjects
Details
- Language :
- English
- Database :
- Complementary Index
- Journal :
- FRPT - Advertising Snapshot
- Publication Type :
- News
- Accession number :
- 174386327