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Determinants of Monitoring Capabilities in International Franchising: Foodservice Firms within East Asia.
- Source :
- Asia Pacific Journal of Management; Jun2005, Vol. 22 Issue 2, p159-177, 19p
- Publication Year :
- 2005
-
Abstract
- This paper undertakes an exploratory study on determining capabilities of international franchising within East Asia. There is a need to develop a deeper understanding in franchising within East Asia as much of the franchising literature is based on the U.S. experience. Findings from this paper indicate that international franchisors use a combination of mechanisms to prevent franchisee opportunism in East Asia. They include ex-ante bonds, performance schedules and formal controls in brand management. However, the effectiveness of these mechanisms depend on the capabilities of the franchisor to negotiate a high initial franchise fee, select the right franchisee and make adaptation but still maintain brand integrity. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 02174561
- Volume :
- 22
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Asia Pacific Journal of Management
- Publication Type :
- Academic Journal
- Accession number :
- 17434244
- Full Text :
- https://doi.org/10.1007/s10490-005-1253-1