Unleashing the power of brand marketing in consumer banking.

How to balance short-term and long-term investments. The pressure to deliver immediate results has led many marketers to focus more on short-term activation strategies and less on brand building. Balancing short-term activation with long-term brand investment is crucial for lasting success. Bank marketers must start depositing in customers' emotional piggy banks through always-on brand messaging. A recent study conducted by [ABSTRACT FROM AUTHOR]