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Customer journey optimisation using large language models: Best practices and pitfalls in generative AI.
- Source :
- Applied Marketing Analytics; Winter2023/2024, Vol. 9 Issue 3, p281-292, 12p
- Publication Year :
- 2023
Details
- Language :
- English
- ISSN :
- 20547544
- Volume :
- 9
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Applied Marketing Analytics
- Publication Type :
- Academic Journal
- Accession number :
- 174272944