A review on application of modern AR/VR technologies in brand.

This paper aims to look at how modern intelligent technologies such as augmented reality (AR) and virtual reality (VR) can market products and services and promote brands. The descriptive study analyses and evaluates the emerging trends and technologies applied in marketing, including brand promotion. The study uses secondary data from the internet for performance evaluation of emerging intelligent technologies used in marketing. After evaluating various emerging intelligent technologies that can be applied in marketing and brand promotion, it is found that AR/VR technologies are better in enhancing the brand image and reach a wider audience while helping companies reduce overall marketing costs. The paper suggests a new road map to companies in today's extensively competitive and digitized market, which will be helpful to new as well as existing companies in the marketing of products and services and brand promotion. A case study is an approach to analysis situated between specific techniques and methodological paradigms. [ABSTRACT FROM AUTHOR]