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The tourism industry and the South African economy during a pandemic and recovery prospects.
- Source :
- International Journal of Research in Business & Social Science; Nov2023, Vol. 12 Issue 8, p238-246, 9p
- Publication Year :
- 2023
-
Abstract
- The tourism industry is a substantial contributor to the South African economy. The main aim of this study is to analyse the tourism industry's performance during the Covid-19 pandemic, with specific reference to tourism accommodation income, and to shed light on the recovery prospects of the tourism industry and the overall South African economy. The study followed a descriptive research design and quantitative method using secondary data obtained from Statistics South Africa. The data covers a span of over 16 years, from January 2007 to May 2023. Results indicated that the economic impact of the Covid-19 pandemic on the tourism industry was marked by a drastic drop in total income at the height of the pandemic, which coincided with similar performance of the overall economy. The tourism industry as well as the overall economy showed a V-shape recovery with a negative trendline suggesting their recovery potential and the need for sustained efforts by industry players and policymakers for full recovery in the medium term. Among the strategies for full recovery are diverse offerings by tourist accommodation providers, intensified digital marketing campaigns and providing exceptional service experiences. [ABSTRACT FROM AUTHOR]
- Subjects :
- TOURISM
ECONOMIC development
COVID-19 pandemic
EXPERIMENTAL design
Subjects
Details
- Language :
- English
- ISSN :
- 21474478
- Volume :
- 12
- Issue :
- 8
- Database :
- Complementary Index
- Journal :
- International Journal of Research in Business & Social Science
- Publication Type :
- Academic Journal
- Accession number :
- 174214866
- Full Text :
- https://doi.org/10.20525/ijrbs.v12i8.2958