Analysis of influencing factors of bra consumption based on AHP-Gray correlation comprehensive evaluation.

To understand the influencing factors of consumer purchase of bras and design bras that meet consumer needs, a comprehensive evaluation system for bras was constructed using analytic hierarchy process(AHP) from three perspectives: design factors, functionality, and brand value factors. The grey relational comprehensive evaluation method was used to comprehensively evaluate six styles of bras to verify the accuracy of the constructed evaluation system. The results show that the comprehensive analysis of grey correlation confirms that the main factor affecting consumers' purchase of bras is product price, followed by product quality and comfort. [ABSTRACT FROM AUTHOR]