Unilever Faces 'Greenwashing' Probe by UK Watchdog.

The UK's antitrust regulator, the Competition and Markets Authority (CMA), is investigating the British arm of Unilever Plc for potentially misleading consumers with "green" claims. The CMA is concerned that Unilever may have overstated the environmental qualities of certain products through vague claims, unclear statements, and natural-looking images and logos. This investigation is part of a broader crackdown on greenwashing in the UK and the European Union. Possible outcomes of the probe could include changes to Unilever's operations or legal action. Unilever has expressed disappointment with the investigation and maintains that it provides responsible and transparent information about its products. [Extracted from the article]