Taylor Swift Introduces New Audience to NFL's Kansas City Chiefs.

Taylor Swift's presence at Kansas City Chiefs games has attracted a new audience to American football, specifically young women aged nine to 17. The economic impact of Swift's involvement is significant, but the social impact is expected to be long-lasting, as it is believed to be creating lifelong fans for the NFL. Swift's relationship with Chiefs player Travis Kelce has brought a new level of celebrity to the team's Arrowhead Stadium. This phenomenon is similar to Lionel Messi's impact on Major League Soccer teams, including FC Dallas, where the team's president, Dan Hunt, has observed increased interest. [Extracted from the article]