The emperor's new clothes: self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes.

MLA

Lavoye, Virginie, et al. “The Emperor’s New Clothes: Self-Explorative Engagement in Virtual Try-on Service Experiences Positively Impacts Brand Outcomes.” Journal of Services Marketing, vol. 37, no. 10, Dec. 2023, pp. 1–21. EBSCOhost, https://doi.org/10.1108/JSM-04-2022-0137.

APA

Lavoye, V., Sipilä, J., Mero, J., & Tarkiainen, A. (2023). The emperor’s new clothes: self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes. Journal of Services Marketing, 37(10), 1–21. https://doi.org/10.1108/JSM-04-2022-0137

Chicago

Lavoye, Virginie, Jenni Sipilä, Joel Mero, and Anssi Tarkiainen. 2023. “The Emperor’s New Clothes: Self-Explorative Engagement in Virtual Try-on Service Experiences Positively Impacts Brand Outcomes.” Journal of Services Marketing 37 (10): 1–21. doi:10.1108/JSM-04-2022-0137.