Традиция и иновация (Как фолклорната култура на Чехия и България намира нов живот в медийната среда през време и след пандемията от 2020 година)

Diverse influences of folklore tradition in contemporary media are presented in this article. The pandemic "closure" and encapsulation of the normal rhythm of life in 2020 unleashed a wave of creative TV, radio, social media manifestations, focused not only on covering the unusual situation, but also on the particular "return" to traditional practices and ways of adapting to the daily life routine. Self-introspection became a journey towards primordial rituals where tragic and comic coexist in the resistance and affirmation of life. The observed and analysed examples are from the Czech and Bulgarian media environment. [ABSTRACT FROM AUTHOR]