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The effect of narrative persuasion on interpersonal talk and attitude (the case of COVID-19).
- Source :
- Journal of Integrated Care; 2023, Vol. 31 Issue 4, p347-374, 28p
- Publication Year :
- 2023
-
Abstract
- Purpose: The importance of effective public messages has been widely recognized during the coronavirus disease 2019 (COVID-19) pandemic. In particular, the role of news items and interpersonal conversations for the acceptance of public health measures has been highlighted. The authors propose a conceptual model based on the existing literature on how to measure the degree of persuasion of news narratives in the context of the COVID-19 pandemic. Design/methodology/approach: The authors adopted a whole population approach, where the unit of analysis was the population of the media news about the COVID-19 pandemic. The authors selected a sample to develop and test their conceptual model. The sample size was n = 248. The questionnaire was distributed online using a non-probability convenience sampling plan. The authors used a pre-post pseudo-experimental design. Respondents answered questions about their attitude toward the COVID-19 pandemic. After watching a narrative news report on the same subject, they then answered questions designed to measure changes in their attitude. A structural equation model, the Sobel test and a paired samples t-test were used to test hypotheses. Findings: The results showed that there is a significant relationship between narrative with transportation and empathy. There was also a positive and significant relationship between transportation and empathy with attitude and interpersonal talk. The relationship between transportation and self-referencing was also supported. Further, transportation and attitude mediated the relationships between narrative and interpersonal talk, self-referencing as well as empathy. A paired samples t-test revealed that attitudes were changed or reinforced before and after watching the narrative news report. Originality/value: This paper contributes to the body of knowledge by identifying the outcomes of narrative persuasion during public health crises such as the COVID-19 pandemic. [ABSTRACT FROM AUTHOR]
- Subjects :
- STRUCTURAL equation modeling
MEDICAL masks
VACCINATION
EMPATHY
RESEARCH evaluation
PRESS
PERSUASION (Rhetoric)
MATHEMATICAL models
SOCIAL norms
COVID-19 vaccines
ATTITUDE (Psychology)
PUBLIC health
PRE-tests & post-tests
T-test (Statistics)
MULTITRAIT multimethod techniques
CRONBACH'S alpha
INTERPERSONAL relations
HEALTH attitudes
THEORY
QUESTIONNAIRES
HEALTH behavior
SCALE analysis (Psychology)
DESCRIPTIVE statistics
STATISTICAL sampling
SOCIAL distancing
HAND washing
DATA analysis software
COVID-19 pandemic
TRANSPORTATION
PUBLIC opinion
Subjects
Details
- Language :
- English
- ISSN :
- 14769018
- Volume :
- 31
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Journal of Integrated Care
- Publication Type :
- Academic Journal
- Accession number :
- 173989770
- Full Text :
- https://doi.org/10.1108/JICA-08-2023-0064