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Huit marques régionales qui cartonnent à l'international.

Authors :
RICARD, CAROLINE
Source :
Stratégies; 11/30/2023, Issue 2197, pA18-A22, 3p
Publication Year :
2023

Abstract

The article highlights eight successful regional brands in France, emphasizing their international success through export strategies and unique brand identities. It says that from American Vintage, an apparel brand based in Var and Marseille expanding to amny European countries and distant markets like the U.S. and Hong Kong, to La Cornue, a Val-d'Oise-based luxury kitchen appliance maker, each brand maintains a strong commitment to quality and craftsmanship while achieving global recognition.

Subjects

Subjects :
EXPORTS
BRAND identification

Details

Language :
French
ISSN :
01806424
Issue :
2197
Database :
Complementary Index
Journal :
Stratégies
Publication Type :
Periodical
Accession number :
173900789