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Huit marques régionales qui cartonnent à l'international.
- Source :
- Stratégies; 11/30/2023, Issue 2197, pA18-A22, 3p
- Publication Year :
- 2023
-
Abstract
- The article highlights eight successful regional brands in France, emphasizing their international success through export strategies and unique brand identities. It says that from American Vintage, an apparel brand based in Var and Marseille expanding to amny European countries and distant markets like the U.S. and Hong Kong, to La Cornue, a Val-d'Oise-based luxury kitchen appliance maker, each brand maintains a strong commitment to quality and craftsmanship while achieving global recognition.
- Subjects :
- EXPORTS
BRAND identification
Subjects
Details
- Language :
- French
- ISSN :
- 01806424
- Issue :
- 2197
- Database :
- Complementary Index
- Journal :
- Stratégies
- Publication Type :
- Periodical
- Accession number :
- 173900789