Comment on "Does direct farm marketing fulfill its promises? analyzing job satisfaction among direct‑market farmers in Canada".

This paper discusses some aspects of the article by Azima and Mundler (2022). It is argued that the relationship between work and social satisfaction and direct selling is not necessarily linked to the existence of an opportunity cost of family labor. It is also argued that the effect of the share of direct sales over total shares is weak, while the substantial one is participation to direct selling per se, more than its share on total sales. [ABSTRACT FROM AUTHOR]