Keeping a lower profile: how firms can reduce their digital carbon footprints.

Purpose: In the pursuit of net-zero, the decarbonization activities of organizations are a critical feature of any sustainability strategy. However, government policy and recent technological innovations do not address the digital carbon footprint of organizations. The paper aims to present the concept of single-use dark data and how knowledge reuse by organizations is a means to digital decarbonization. Design/methodology/approach: Businesses in all sectors must contribute to reducing digital carbon emissions globally, and to the best of the authors' knowledge, this paper is the first to examine "how" from a knowledge (re)use perspective. Drawing on insights from the knowledge creation process, the paper presents a set of pathways to greater knowledge reuse for the reduction of organizations' digital carbon footprint. Findings: Businesses continually collect, process and store knowledge but generally fail to reuse these knowledge assets – referred to as dark data. Consequently, this dark data has a huge impact on energy use and global emissions. This model is the first to show explicit pathways that businesses can follow to sustainable knowledge practices. Practical implications: If businesses are to be proactive in their collective pursuit of net-zero, then it becomes paramount that reducing the digital carbon footprint becomes a key sustainability target. The paper presents how this might be accomplished, offering practical and actionable guidance to businesses for digital decarbonization. Originality/value: Two critical questions are facing businesses: how can decarbonization be achieved? And can it be achieved at a low-cost? Awareness of the damaging impact digitalization may be having on the environment is in its infancy, yet knowledge reuse is a proactive and cost-effective route to reduce carbon emissions, which is explored in the paper. [ABSTRACT FROM AUTHOR]