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L'influence responsable dans tous ses états.
- Source :
- Stratégies; 11/16/2023, Issue 2195, p36-37, 2p
- Publication Year :
- 2023
-
Abstract
- The article offers news briefs including successfully blending influencer marketing with social responsibility. Raymonde collaborated with Croix-Rouge to launch a recruitment campaign using influencers Marion Séclin and Roman Doduik. Macif partnered with Monet to address screen addictions in a playful campaign featuring four content creators. Nivea, through #NiveaMyTree, collaborated with influencers to promote an in-store campaign.
- Subjects :
- INFLUENCER marketing
SOCIAL responsibility
ADVERTISING campaigns
Subjects
Details
- Language :
- French
- ISSN :
- 01806424
- Issue :
- 2195
- Database :
- Complementary Index
- Journal :
- Stratégies
- Publication Type :
- Periodical
- Accession number :
- 173634094