How Mental Images Shape Sales Performance.

This article, titled "How Mental Images Shape Sales Performance," discusses how the mental images we have in our heads can impact our success in sales. The author explains that these images can often become so real to us that we act on them, even if they are not accurate. The article provides examples of how salespeople may have certain beliefs or perceptions about customers or their own abilities that can hinder their performance. The author emphasizes the importance of critically evaluating these mental images and asking the right questions to ensure that they align with reality. [Extracted from the article]