Persepsi Kakitangan Awam terhadap Penggunaan Media Sosial dalam Penyampaian Barang dan Perkhidmatan Awam.

The objective of this study is to identify the perception of employees or civil servants towards the use of social media in the delivery of goods and services in the public sector. This study applies a qualitative method by using a questionnaire distributed to respondents among civil servants who are on duty in the Klang Valley area. Through a descriptive analysis of 331 samples of public sector workers, the findings indicate that the majority of public sector workers use smartphones for work-related tasks. Although they have more than one social media account, Whatsapp is the most frequently used platform for work-related matters. Social media is also primarily used for communication purposes with colleagues and superiors. Additionally, social media allows work to be completed remotely without the need for face-to-face interactions. Furthermore, goods and public services can be delivered to the public without physically going to the location through the use of social media. Interestingly, the use of social media can reduce work-related stress and save costs on telecommunication and transportation. Based on the findings above, it is clear that social media is suitable for use in public sector operations including in the delivery of public goods to the community. [ABSTRACT FROM AUTHOR]