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EVALUATION OF CUSTOMER EXPERIENCE IN THE HIGH-INCOME SEGMENT OF BANKING SERVICES.

Authors :
da Costa Filho, Bento Alves
Rodrigues Bezerra, Marcus Vinícius
Cesar Bontempo, Paulo
Source :
REMark: Revista Brasileira de Marketing; Jul-Sep2023, Vol. 22 Issue 3, p1191-1249, 59p
Publication Year :
2023

Subjects

Subjects :
CUSTOMER experience
BANKING industry
QUALITY of service

Details

Language :
Multiple languages
ISSN :
21775184
Volume :
22
Issue :
3
Database :
Complementary Index
Journal :
REMark: Revista Brasileira de Marketing
Publication Type :
Academic Journal
Accession number :
173503455
Full Text :
https://doi.org/10.5585/remark.v22i3.22381
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