Navigating the New Normal: The Impact of COVID-19 on China's Tourism Industry.

This study aims to quantify the transformation of China's tourism market during the pandemic. The research relies on methodological concepts developed by WHO, UN, and UNWTO. The methods include a strategic approach based on the analysis of key tourism market indicators and economic data, including information about global tourism. The study analyzed the tourism sector and highlighted pathways for restructuring the market and promoting safe tourism in the spread of and recovery from the COVID-19 pandemic. According to the results of the study, statistics about the number of registered disease cases by country provide a certain level of awareness about tourism safety in a country. Tourism within China has acquired strategic importance, reorienting towards domestic tourism development. This sector has become a key component of the local economy. The Chinese tourism market, having become one of the largest in the world, has gained popularity among the countries of the Asia-Pacific region for both inbound and outbound tourists. This issue is especially important for identifying the impact of crisis events on the economy and the strategies aimed at overcoming the crisis. The finding of the study can be used by local governments and tourism organizations to develop tactical measures for the provision of safe tourism services in their area, as well as step-by-step instruction for crisis management. [ABSTRACT FROM AUTHOR]