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SME intangible resources and international market success: A study on Malaysian food and beverage enterprises.

Source :
Strategic Direction; 2023, Vol. 39 Issue 11, p4-6, 3p
Publication Year :
2023

Abstract

Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: The study found that international orientation and marketing capability had a positive impact on the export performance of Malaysian SMEs in the halal food and beverage sector. Originality/value: The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
02580543
Volume :
39
Issue :
11
Database :
Complementary Index
Journal :
Strategic Direction
Publication Type :
Academic Journal
Accession number :
173277255
Full Text :
https://doi.org/10.1108/SD-09-2023-0125