Uncovering the advertising and promotional strategies of tobacco companies in Cambodia: recall of below-the-line marketing among young male smokers.

Subjects

Subjects :

SMOKING prevention
SALES personnel
STRATEGIC planning
MEN'S health
MANUFACTURING industries
RESEARCH methodology
INTERVIEWING
WORLD health
ADVERTISING
MARKETING
EXPERIENCE
DESCRIPTIVE statistics
RESEARCH funding
TOBACCO products
STATISTICAL sampling
THEMATIC analysis
ADULTS

Details

Language :

English

ISSN :

09644563

Volume :

32

Issue :

5

Database :

Complementary Index

Journal :

Tobacco Control

Publication Type :

Academic Journal

Accession number :

173180362

Full Text :

https://doi.org/10.1136/tobaccocontrol-2021-057063