UFC Signs Its Biggest-Ever Sponsorship Deal With Anheuser-Busch.

"Anheuser-Busch and Bud Light were UFC's original beer sponsors more than 15 years ago", UFC Chief Executive Officer Dana White said in a statement Tuesday. (Bloomberg) -- The Ultimate Fighting Championship has signed a multiyear sponsorship deal with brewing giant Anheuser-Busch InBev NV and its Bud Light brand, which is still rebounding from a boycott-driven sales decline earlier this year. [Extracted from the article]