Potential Benefits And Problems Faced By Retail Entrepreneurs In Thiruvananthapuram District.

The retail sector is one of the most important sectors of the economy because it deals directly with consumers. It includes all stores, from kiosks and small groceries to supermarket chains and shopping malls that sell products and services to the final consumer for personal and household use. The aim of this paper is to make an investigation into the benefits and problems faced by retail entrepreneurs in Thiruvananthapuram district. Both primary and secondary data are extensively used in this study. In this study, the secondary data was collected from various journals, books and websites. Then, the primary data was collected through the questionnaire method from the retailers. For this study, 120 respondents were selected from Thiruvananthapuram District collecting necessary information by using simple random sampling method. The analysis reveals that the benefits received by the retailers are influenced by their area of business and the major problem faced by the retailers is retailing the customers. [ABSTRACT FROM AUTHOR]