Young Generation Perspectives of NFT in the Metaverse Era: Challenges and Opportunities.

Non-Fungible Token (NFT) has grown extraordinarily recently. The concept of NFT is essentially a digital asset based on smart contracts on a blockchain traded with cryptocurrencies such as Ethereum and other NFTs. The NFT and metaverse were booming in 2021 and early 2022. On another hand, not all the people who join or investing NFT know NFT well. Along with that issue, people's point of view, especially young generations are divided into two points of view, one of them supports it, on the other hand, they are against it. Therefore, This study aims to provide diverse understandings of NFT, the benefits & drawbacks of NFT, and the potential of NFT and metaverse according to them. In this paper, researchers perform a qualitative study that consists of 17 respondents, which are young generations. This research uses a semi-structured interview and descriptive analysis method. The results are the young generations are still trying to choose the best choices when they are investing in NFT by learning about it first. The young generations also have an optimistic opinion about development in NFT and metaverse in the future. The prospect theory is used in this research and can be proven in this study with the proof that they are willing to be in the metaverse even though some of the young generations rejected it. Also, they add that metaverse should be added to the university curriculum so they can be facing the future model business. [ABSTRACT FROM AUTHOR]