FINANCIAL MARKETS IN TIMES OF OMNICHANNEL: INDUSTRY AND TERRITORY.

Through this document, it was possible to analyze the main characteristics of the volume of scientific production regarding the study of the variables Omnichannel depending on the Financial Markets. A bibliometric analysis was proposed to analyze details such as Year of Publication, Country of Origin of the publication, Area of Knowledge in which the published research is carried out and the Type of Publication most frequently used by the authors of each document published in high-impact journals indexed in the Scopus database during the period between 2017 and 2022. Among the main findings, it was possible to determine that, for the execution of the different research methodologies, the report of 578 scientific documents related to the study of Omnichannel depending on financial markets was achieved. The maximum number of publications in a year was 183 papers submitted in 2022. The country of origin of the institutions that reported the highest number of records in Scopus was the United States with 160 documents. The area of knowledge with the greatest influence at the time of executing the research projects that resulted in scientific publications was Business, Administration and Accounting, which contributed great theoretical material in a total of 513 publications. Finally, the type of publication most frequently used to publicize findings from the analysis of the aforementioned variables was the Article, which represented 70% of the total scientific production. [ABSTRACT FROM AUTHOR]