What separates B2B GTM outperformers in tech and telecom.

Shift account-based marketing to hyper-personalization Taking a page from their B2C counterparts, the most successful B2B companies across industries increasingly use analytics and other sophisticated tools to communicate with customers in a highly personalized way. Our latest global B2B Pulse GTM survey of the tech and telecom sector shows how some outperforming companies are optimizing sales tactics to gain significant market share despite economic uncertainty. Tech and telecom companies remain ahead of the pack in adopting these sophisticated marketing tactics that leverage hyper-personalized targeting and content (15 percent more likely than all B2B companies). Invest in company-owned marketplace Just as they are making more use of third-party marketplaces, tech and telecom B2B companies are increasingly launching their own marketplaces as another sales channel. [Extracted from the article]