THE IMPACT OF SENSORY MARKETING: ANALYSIS OF ITS ATTRIBUTES TOWARDS ONLINE PERFUME USERS' BEHAVIOR.

Subjects

Subjects :

ONLINE shopping
MARKETING research
CONSUMER behavior
CONSUMER goods
PERFUMES
ENVIRONMENTAL literacy
SOCIAL media in marketing

Details

Language :

English

ISSN :

25253654

Volume :

8

Issue :

9

Database :

Complementary Index

Journal :

International Journal of Professional Business Review (JPBReview)

Publication Type :

Academic Journal

Accession number :

172841007

Full Text :

https://doi.org/10.26668/businessreview/2023.v8i9.3439