Factors Influencing the Corporate Social Responsibility of MSMEs in Plateau State, Nigeria.

Micro, Small, and Medium-sized Enterprises play a vital role in driving the Nigerian economy, as they account for 96% of businesses and 84% of job creation. This study examines the corporate social responsibility (CSR) practices of micro, small, and medium-sized enterprises in the Jos metropolis, focusing on four variables: information on corporate responsibility, attitudes towards business ethics, firm reputation, and economic responsibility. The primary objective of this research is to investigate the relationship between these variables and the CSR of microbusinesses in the study area. The study findings indicate a significant positive effect of these variables on the CSR practices of microbusinesses. Therefore, the study recommends increasing awareness and integrating these determinants into the strategic planning of microbusinesses to have a positive impact on their CSR practices. This research provides insights into the factors that can enhance microenterprise engagement in CSR activities not only in the Jos metropolis but also beyond. In the same vein, the study's supports the assertion that businesses should prioritise the interests of all stakeholders, including the community, and engage in activities that will promote mutual benefits, which is consistent with both stakeholder theory and social exchange theory. [ABSTRACT FROM AUTHOR]